Author name: Michael Spears

To run a successful sales organization, you need to know what sales territories are and how to manage them.  When it comes to sales, your territory is everything. It determines which prospects and customers you can sell to, how much business you can generate and where your commission dollars come from. That’s why effective territory […]

Sales quotas are set targets that need to be met for employees to receive their desired level of compensation or bonuses. Quotas can be a major motivator for salespeople and when done correctly, they can also be a powerful tool to help a company achieve its revenue goals. However, quotas can also have negative consequences

Have you ever wondered what sales control is? Many people have never heard of this term before but it is a valuable business tool. Sales control is the process of monitoring and managing sales activity to increase profits and meet targets.  By using sales control tactics, businesses can improve their bottom line and ensure they

Sales promotion is one of the most commonly used marketing tools. It is a form of advertising that encourages customers to buy a product or service. There are many different types of sales promotions and each one is designed to achieve a specific goal. Whether you’re looking to increase brand awareness, drive traffic to your

In a world where marketing is everything, it’s important to have a good understanding of what advertising is. Advertising is the process of using various forms of communication to inform or persuade people about products or services. It can be through television commercials, radio ads, internet banners, billboards or even product placement in movies and

Brand equity is one of the most important aspects of any business. It can be defined as the value a brand has over and above the value of its product or service. In other words, it’s what makes people choose one product or company over another. Building and maintaining strong brand equity is essential for

Many people in the business world know about the STP marketing model but not everyone knows how to use it correctly. It’s a process of understanding customers and then coming up with ideas that will appeal to them. This model is a great way to figure out who your target market is and how to

When it comes to stock market investing there are many different financial analysis techniques two of the most popular are fundamental analysis and technical analysis. Both have their pros and cons but which one is right for you? In this blog post, we will explore the difference between fundamental analysis and technical analysis so that

Do you want to be a TikTok star? Or learn how to create videos for the app yourself? There are some great courses and certifications online that can help you do just that. With this, you can learn the basics to advance video creation, editing and production, as well as learn tips and tricks to

We all know the importance of having hard skills. They are the specific abilities and knowledge that we need to do our jobs. But what about those other skills? The ones that aren’t necessarily required for our roles but make us better employees and people overall? These are known as soft skills and they are